Cultivating a Culture of Digital Transformation

”An organisation’s ability to learn,
& translate that learning into action rapidly
is the ultimate competitive advantage
Jack Welch

As a young and rapidly evolving technology company, we are constantly reminded of threats from equally fast-changing and mushrooming modern technologies whilst trying to stay competitive and relevant in industries and keeping pace with consumer behaviours.

There are many examples of technology that have quickly outdated its more traditional predecessors and transformed the way industries run. From chatbots streamlining call centres, to wearable health accessories minimising visits to the doctor, to e-payment gateways abolishing traditional paper payment methods.

To us, while the ‘threats’ are real, disabling the same is simple yet effective.

Keep pace. Be informed. Innovate. Implement an agile thought process. Believe.

If a company is willing to accept and embrace change, it’s really as simple as it gets. Shifting into a dynamic setup from a traditional organization; changing a company’s culture and structure has to start simultaneously from the top and within.

Typically, digital transformation should cover the following aspects of a business:

Innovation

Innovate consistently and keep pace with current technologies.

Customer

Customers’ needs and goals may shift from time to time and we must focus on adding value to the customer experience. Get down to the real concerns, identify their true needs and be open to customisation.

Value

Periodically measure the value your product brings. Customer feedback is key

Data

Data and information are now assets providing a competitive edge to companies in their journey to learn and understand what works and what doesn’t

Competition

Healthy competition will serve to keep you aware and current. Turn competition into an advantage whilst maintaining your unique value proposition.

This article serves to demonstrate our approach or transformation map to establishing a fool proof framework.

The exciting route to digital transformation will vary significantly based on the end goal and needs of your business and market.

The good news is that, from our experience, customising your very own game plan will become easier and more intuitive as long as the focus is on the most salient aspects of your business.

Start somewhere, but start it right.